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Why do the vast majority of us continue to consume animals when we could choose otherwise? What are the cultural forces that drive our food choices? These are the fundamental questions Farm to Fable seeks to answer in two ways: by asserting that our beliefs about eating animals remain largely unexamined and therefore unchallenged, and by demonstrating how the fictions of popular culture continually reinforce these beliefs and behaviors. Farm to Fable deconstructs these fictions for those who truly want to know not only where our food comes from, but also why we make the choices that we do. For seasoned animal advocates as well, this book will provide important insights.